Apostrophe problems abound in local newsletter

I would love to hear reader comments on why apostrophes are such a pesky, persistent problem.  I have only read the first three pages of a ladies' club newsletter that landed in my mailbox this week, and the lack of rules and consistency with apostrophes is quite distracting.  Here are two examples:

Our thanks again go to Jane Doe as she plans this years' Social.

Inside this newsletter you will find a green flyer…announcing this years' event.

In both of these sentences, something belongs to the YEAR, so an apostrophe is needed.  But the writer is referring only to this YEAR (singular), so I do not understand why the apostrophe comes after the S.  The sentences should be written this way:

Our thanks again go to Jane Doe as she plans this year's Social.

Inside this newsletter you will find a green flyer…announcing this year's event.

 

On the first page of this newsletter, the theme of an upcoming event is titled "Rhinestones and Wranglers."  Here  the event title is written correctly with no apostrophe because both words are plural, not possessive.  However, on the second and third pages, this same event is referred to as "Rhinestones &  Wrangler's."   I do not understand the shift to the apostrophe (and to the ampersand instead of the word AND).  WRANGLERS is still simply plural.  I also wonder why, if the writer insisted on using an apostrophe in WRANGLER'S, she did not put one in RHINESTONES.  No logic, no consistency.

It is important to do two things well when you write:  1) Know the basic rules of good grammar.  2) Be consistent.


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4 Responses to “Apostrophe problems abound in local newsletter”

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