Hoover exec yanking ALL vacuum ads from ABC??

If you read this blog regularly, you know that one of my pet peeves is misplaced apostrophes. Here is one that appeared in a "People" segment in my local newspaper this week:

A Hoover executive who says his wife and mother are big fans of two soap operas canceled by ABC says he is yanking the vacuum-makers'  ads from the network in protest .

Whoops! Brian Kirkendall, vice president of marketing for Hoover vacuum cleaners, can yank all of the Hoover ads, but he is probably not in a position to yank ads for Electrolux and other brands. However, with the apostrophe coming after the S, the implication is that he is yanking ALL vacuum ads for all vacuum makers. Whoever wrote this piece for "People" should have placed the apostrophe before the S so that it referred to Hoover only, which is one vacuum maker.

I would leave out the hyphen between VACUUM and MAKER. I'm probably being picky about that, but it doesn't seem to serve a useful purpose. Here is my version of this sentence:

A Hoover executive who says his wife and mother are big fans of two soap operas canceled by ABC says he is yanking the vacuum maker's  ads from the network in protest .


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