Ostrich farm doesn’t have IT’S head in the sand!

The Birmingham News has a Sunday column titled "Outside Looking In: What They're Saying About Us." I was quite surprised to discover, when reading this column last Sunday, that Michael Hastings (Hastings Ostrich Farms in Australia) thinks everyone in Alabama wears boots. He does sell his ostrich leather boots in Alabama, but I believe his opinion is slightly exaggerated.  Perhaps he has Alabama confused with Texas?

Anyway, Greg Richter put this sentence in the column and gave me the opportunity to remind readers once again about the difference between ITS (possessive, as in belonging to an ostrich farm) and IT'S (contraction of IT + IS, as in IT'S an exaggeration to say that everyone in Alabama wears boots.)

Ostrich leather is the second most durable, behind kangaroo, they say down under, and Hastings Ostrich Farms doesn't have it's head in the sand over the opportunities that entails.

This sentence needs the possessive ITS (without the apostrophe) to show that the HEAD belongs to the HASTINGS OSTRICH FARMS. The sentence should read this way:

Ostrich leather is the second most durable, behind kangaroo, they say down under, and Hastings Ostrich Farms doesn't have its head in the sand over the opportunities that entails.


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