Remember when to use LY at the end of a word.

Here is a coupon I came across recently:

The word REGULAR is describing the word PRICED, which is an adjective that describes ITEM. It would be correct to write A REGULAR (adjective) ITEM, with REGULAR describing the noun ITEM.

Here, though, REGULAR refers to PRICED, which is an adjective itself.  The word needs to be an adverb (REGULARLY).  Adverbs describe verbs (The snake slithered SLOWLY.) or adjectives (REGULARLY PRICED or COMPLETELY mistaken) or other adverbs (The snake slithered VERY SLOWLY. or Traffic is moving TOO SLOWLY.) 

On this coupon the wording should be as follows:

25% off any one regularly priced item of $150 or more…


2 Responses to “Remember when to use LY at the end of a word.”

  1. Aleesa says:

    Can you reference this rule for regular vs regularly in the AP stylebook?

  2. admin says:

    Aleesa, In my copy of the AP stylebook (p. 122), there is a reference under “-ly” that makes this statement: “Do not use a hyphen between adverbs ending in LY and adjectives they modify: an easily remembered rule, a badly damaged island, a fully informed woman.

    This is not a direct reference to my post about using LY, but it does refer to adverbs ending in LY being used to modify adjectives, which is what I was talking about. Does that help? You can see that the AP examples follow the same pattern as REGULARLY PRICED.

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