Apostrophe epidemic continues with YOU’RE for YOUR.

As part of an email discussion about an upcoming workshop, I received this question yesterday:

Can you let me know what you're daily rate is?

Whoops! As I have "preached" before, YOU'RE is a contraction of the two words YOU and ARE.  It can only be used where the words YOU and ARE (subject and verb) would fit in a sentence.

This writer needed the word YOUR, which is a possessive pronoun that describes something (in this case, DAILY RATE) that belongs to YOU. The sentence should read this way:

Can you let me know what your daily rate is?


EASY REMINDER: YOUR and YOU'RE are not interchangeable. They have different meanings and different functions.

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One Response to “Apostrophe epidemic continues with YOU’RE for YOUR.”

  1. Dermot says:

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