AP headline grammar does not “add” up.

Here is a headline that appeared in an online list of headlines this week.  It also appeared this way at the top of the actual story:

 

Whoops! The word AD is short for advertisement. It is a noun, not a verb, and cannot refer to Ashland putting an ADDITIONAL person on its board.  The word needed here is the verb ADD, as in "Her company plans to ADD ten additional employees next month."

This Associated Press headline should read as follows:

 

Ashland adds former Avon exec Janice Teal to board


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